Bank of America Steps Up as FIFA World Cup 26™ Official Bank Sponsor
CHARLOTTE, NC – In a groundbreaking move, FIFA has officially named Bank of America as the Official Bank Sponsor for the FIFA World Cup 26™, marking a historic milestone as the first global sponsor in the banking sector. This partnership signals a new era of collaboration, aiming to harness the power of football to foster community connections and promote global unity.
Elevating Football and Community Engagement
The partnership, which extends through 2026, reflects Bank of America’s commitment to integrating its global presence with FIFA’s mission to enhance football at all levels. Both entities are poised to leverage their strengths to support and engage with communities worldwide, ensuring a meaningful impact both on and off the pitch.
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Bank of America’s extensive experience with iconic sports brands aligns seamlessly with FIFA’s vision for the tournament. The collaboration seeks to bolster the growth of football while driving positive change in the communities where Bank of America operates. The agreement will feature an array of initiatives designed to connect fans globally, celebrate the sport’s spirit, and underscore the importance of human connections.
FIFA President Gianni Infantino expressed enthusiasm for the new alliance, stating, “We are thrilled to welcome Bank of America as our global sponsor for this landmark FIFA World Cup. Their dedication to community engagement aligns perfectly with our goals for the tournament and reinforces our commitment to making a positive impact through football.”
A Historic Sponsorship
As FIFA’s inaugural global banking sponsor, Bank of America will utilize this opportunity to deepen its connections with diverse communities. The bank’s emphasis on responsible growth and community outreach complements FIFA’s dedication to advancing the sport and making a global difference.
Brian Moynihan, Chair and CEO of Bank of America, emphasized the unique role of football in uniting people worldwide. “The FIFA World Cup 26 is a remarkable chance to celebrate excellence and showcase how we serve our clients and communities across the globe,” Moynihan remarked. “Football has an unparalleled ability to bring people together, and we’re excited to be part of this global celebration.”
The FIFA World Cup 26 is set to be the largest and most innovative tournament to date. With 104 matches featuring 48 teams across 16 cities in the USA, Canada, and Mexico, the event will offer a global stage for brands to engage with audiences. The tournament promises to deliver unforgettable moments and further strengthen the bond between football and its global fanbase.
Bank of America stands as a leading financial institution, offering a broad spectrum of services including banking, investing, and asset management. The company boasts approximately 69 million clients in the United States and operates over 3,800 retail centers and 15,000 ATMs. Additionally, its award-winning digital banking platform supports around 58 million verified users. Globally, Bank of America serves various clients through its extensive network in over 35 countries, reflecting its broad reach and influence in the financial sector.
The FIFA World Cup 26, enriched by this new sponsorship, promises to be a celebration of football’s unifying power, with Bank of America playing a pivotal role in enhancing the experience for fans around the world.